Competitor Website Analysis

Competitor website analysis: compare your site with a rival's on SEO, tracking, speed and trust, with what to copy and what to fix. 3 credits.

It is hard to judge your own website without something to hold it against. A page can look fine to you and still be missing things that a rival's page has had for a year, such as a tracking tag, a clear call to action or a faster layout. Looking at a competitor's site by hand takes time and rarely follows a consistent method.

The Competitor Comparison from Dynamic Growth is an automated service. It costs 3 credits. You enter your website and a competitor's website. Our software scans both public sites with the same checks and puts the results side by side: SEO, tracking, landing page and speed. The report lists what the competitor does that you do not, and where you lead. The finished comparison is in your dashboard to download.

What you get

Side-by-side scores for SEO, tracking, landing page and speed, with what to copy and what to fix.

Side-by-side scorecard

Both sites run through the same checks, shown next to each other for SEO, tracking, landing page and speed. You see at a glance where each site is ahead and where the gap is largest.

SEO comparison

How both sites handle titles, descriptions, headings, indexing signals and structured data. The report shows where the competitor has these in place and yours are missing, and the reverse.

Tracking comparison

Which analytics and advertising tags each site loads, as far as they can be seen on the public page. It shows whether the competitor has a pixel or tag that you do not.

Landing page comparison

The message, calls to action, forms and trust elements on each page. The report notes what the competitor's page does that yours does not, and how the two layouts differ.

Speed comparison

Load and size indicators for both sites, side by side. It shows which site is lighter and where yours is slower.

What the competitor does that you do not

A list of items found on the competitor's site and missing from yours, ordered so the easiest and most useful ones come first.

Where you lead

A list of checks where your site does better than the competitor's. Keep these in mind so you do not undo them in a redesign.

What we need from you

Your website and a competitor's website.

Same checks on both sites
SEO, tracking and speed side by side
What the competitor does that you do not
Where you lead

Why compare against a competitor

Scores and findings mean more when there is a second site next to them. Telling an owner that their page has no structured data is one thing. Showing that the competitor has it, and which type, gives a concrete item to act on. A side-by-side view also keeps you from fixing things that your competitor has not bothered with either.

Competitors also show you what is normal in your market. If every site in your niche loads a certain tracking tool, runs a booking form above the fold or uses a particular page structure, you can decide whether to match it. If you are already ahead on something, you learn that too, and you can keep it in mind when you plan your messaging.

The comparison uses only public pages, so it reflects what any visitor or search engine can see. Treat the output as a structured look at two websites, then use your own knowledge of the market to decide what is worth copying.

How it works

Enter your site and a competitor's site
Type in your website address and the address of one competitor. The comparison costs 3 credits. You need no account connections, and the competitor does not need to be told.
Automatic scan and build
Our software scans both public sites with the same set of checks. It then lines the results up by category so each check shows both sites together.
Read and download the result
The comparison appears in your dashboard. Read the scorecard, then the lists of what the competitor does that you do not and where you lead. Download it to keep or to share.
Apply it yourself
Pick the gaps that matter for your business and fix them in your own site or pass them to your developer. Confirm each point on the competitor's site yourself before you copy it, since software produced the list.

What the comparison helps you spot

A tracking tag the competitor has and you lack

If a rival loads an ad pixel or analytics tag that your site does not, you may be missing audiences or data. Check whether you need the tag, then install it correctly.

Weaker titles and descriptions

The competitor's pages may state their topic more clearly in titles and descriptions. Compare the wording and rewrite yours to describe each page's purpose.

A clearer call to action

A rival's landing page may ask for the next step earlier or more plainly. Look at the button text, placement and form length, then test a clearer version on your own page.

A slower page

If the competitor's page is lighter and loads faster, visitors on slow connections may prefer it. Compress images and remove scripts you do not need.

Missing structured data

A competitor may add markup that helps search engines understand the page. The report shows what they use so you can decide whether it fits your pages.

Trust elements that are easy to see

Reviews, guarantees, contact details and security notes can be visible on one site and buried on the other. Move yours to where a visitor will see them.

What the comparison measures

SEO checks. The same on-page and technical SEO checks applied to both sites, such as titles, descriptions, headings, indexing signals and structured data.
Tracking tags detected. The analytics, tag manager and advertising tags visible on each public page. The report counts what was found and shows which tags appear on one site only.
Landing page elements. The presence of a clear headline, a call to action, a form and trust elements on each landing page.
Page speed indicators. How fast each page loaded during the scan and how large it was. This lets you see which site is lighter.
Gaps and leads. The number of checks where the competitor is ahead of you and the number where you are ahead of them.

Do it yourself or run the automated comparison?

You can compare two websites yourself. Open both in a browser, look at the source, test the speed with free tools and write notes. If you only need to compare one page on one topic, an hour of careful looking may be enough. You will also notice things that software misses, such as tone and visual style.

The automated comparison is faster and applies the same checks to both sites every time, so the result is consistent. At 3 credits it saves the time of building your own checklist. It can only read public pages, and it knows nothing about the competitor's traffic, rankings, budget or results. It shows what is on their site, and it cannot show whether it works for them.

Who it's for

Best for

Owners who want to see how their site stacks up against a direct rival
Marketers planning a redesign or a new landing page
Businesses that suspect a competitor tracks or presents something they do not
Agencies and freelancers who need a quick comparison to discuss with a client
Teams deciding which fixes to do first

Not the right fit if

Anyone who wants competitor traffic, rankings or ad spend, which this does not report
Competitors whose sites are behind a login or mostly private
People who want the competitor's strategy explained, since the report covers public pages only

A competitor analysis tool for comparing two websites

The Competitor Comparison is a competitor analysis tool for the part of the work you can do from public pages. It compares websites side by side on the same checks and reports what the rival does better, where you lead and what to fix first. That makes it a quick form of SEO competitor analysis and competitor research for a single rival at a time.

It does not report your competitor's traffic, rankings or ad spend. Use it to compare websites in any market, from US and UK rivals to businesses in the Gulf, Europe and Latin America. Run it again after you make changes to see whether the gap has closed.

Frequently asked questions

What do I need to enter?

Your website address and one competitor's website address. The comparison costs 3 credits and needs no account connections or uploads.

Does it show my competitor's traffic or rankings?

No. It works from the public pages of both sites only, so there is no traffic, ranking, keyword or advertising spend data to report, and nothing is estimated.

Does the competitor find out I scanned their site?

The scan loads their public pages the way any visitor or search engine does. We do not log in to anything or access private information.

What does the report list?

A side-by-side view of SEO, tracking, landing page and speed, followed by a list of what the competitor does that you do not and a list of where you lead.

Should I copy everything the competitor does?

No. Some of it may not suit your business. Treat the list as options, check each one yourself, and pick the items that fit your goals and your customers.

Where do I find the result?

After you enter both addresses, the report appears in your dashboard for download.

Can I compare more than one competitor?

Each run compares your site with one competitor. To look at a second competitor, run it again with their address. Each run costs 3 credits.

How much does competitor comparison cost?

Competitor Comparison costs 3 credits. On the Starter plan ($29 for 10 credits) that is about $8.70, on Growth ($59 for 25 credits) about $7.08, and on Scale ($129 for 60 credits) about $6.45. Ad spend is always paid separately to the ad platforms.

What do you need from me?