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Website monitoring and audit how-to articles.

Plain explanations of what to check on your website, how to read the results and what to fix first. Each article links to the service that runs the check for you.

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Monitoring

Website Monitoring: What to Check Every Week (Beyond Uptime)

Website monitoring is more than uptime. See what silently breaks on a site, what to check weekly or monthly, and how to set alerts people will not ignore.

8 min readRead article →
Audits

Website Audit Checklist: 25 Checks Before You Spend on Marketing

A website audit checklist with 25 checks across indexing, on-page SEO, tracking, speed, security and conversion, so you fix leaks before spending on ads.

8 min readRead article →
Audits

How to Read an SEO Audit Report and Decide What to Fix First

An SEO audit gives you a long list. Learn how to rank findings by severity and effort, spot the urgent ones and turn the report into a ticket list.

8 min readRead article →
Audits

Broken Link Checker: How to Find and Fix Broken Links on Your Website

Use a broken link checker to find 404s, redirect chains and dead links, then fix each type the right way. Includes a simple routine to keep them away.

8 min readRead article →
Audits

Competitor Website Analysis: How to Compare Your Site With a Rival's

A practical competitor website analysis method: pick the right rivals, compare public pages side by side, and turn the gaps into a short list of fixes.

8 min readRead article →
Audits

AI Search Optimization: How to Check Whether AI Assistants Mention Your Brand

AI search optimization starts with measuring. Learn a repeatable way to test whether assistants name your brand, and what to do with the answers.

8 min readRead article →
Tracking

How to Check Whether Google Analytics and the Meta Pixel Are Working

Use the Meta Pixel Helper, Tag Assistant and GA4 DebugView to confirm your tags fire once, on the right pages, and the common failures to look for.

8 min readRead article →
Web

Website Speed Test: How to Read Your Results and Speed Up Your Site

Run a website speed test and know what the numbers mean: lab vs field data, Core Web Vitals thresholds, and the fixes that usually help most.

9 min readRead article →
Web

SSL Certificate Checker: How to Check Your Certificate and Fix Common Errors

Use an SSL checker to read your certificate, spot expiry, name mismatch and chain errors, and learn the fix for each one before visitors see a warning.

8 min readRead article →
Brand

How to Find the Colors and Fonts a Website Uses

Find a website color palette and fonts with browser tools or an extractor, tell brand colors from stray ones, check contrast and build a brand sheet.

8 min readRead article →

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