Website Audit: Marketing Audit Report
Run a website audit and get a scored marketing report: SEO, tracking, speed and ads readiness for 1 credit. Your first audit is free.
Plenty of businesses spend on marketing and can't say where the money leaks. The ads run, the website is live, analytics shows numbers, and still leads stay flat or get pricier every quarter. A marketing audit checks the parts that decide whether spend turns into revenue: advertising readiness, tracking, SEO foundations and the website itself.
The Marketing Audit from Dynamic Growth is an automated service. It costs 1 credit and needs only your website URL. Our software scans the public site and puts the report in your dashboard to download. It scores ads readiness, tracking, SEO and site speed, ranks the top issues by likely impact and writes a fix list in plain English. You apply the fixes yourself, or hand the list to your developer.
What you get
Scored report across ads readiness, tracking, SEO and site speed.
Overall marketing score
A single scored view of how your marketing foundations stand, broken down by area. It gives you a baseline to compare against after you've made fixes, and it makes the current situation easy to explain to a colleague or client.
Advertising readiness review
A check of whether your site and setup look ready to support paid campaigns. It covers whether pages match what ads would promise, whether calls to action are clear, and whether the signals ad platforms need to optimize appear to be in place.
Tracking and measurement findings
A review of whether analytics and conversion tracking appear to be installed on the public site, including signs of missing tags or events. The scan sees only what loads on your pages, so a flagged gap is worth confirming in your own analytics.
SEO foundations check
A look at the basics that affect organic visibility: titles, meta descriptions, headings, indexability and crawl signals. It flags the obvious gaps and tells you when the deeper SEO Audit is worth running.
Website review
Notes on the parts of the site that affect conversion and trust, including mobile experience, load speed pointers, forms and page clarity. Findings are written so a non-technical owner can see why each one matters.
Issues ranked by impact
Every finding sits in priority order based on how likely it is to affect leads or sales. Your first week of work goes to the items at the top, and the easiest ones can wait.
Fix list in plain English
Each issue comes with a recommendation written so you or your developer can act on it. Where another Dynamic Growth service covers the area, the report says which one.
What we need from you
Your website URL.
- Score for ads readiness, tracking, SEO and site speed
- Top issues ranked by impact
- A plain-English fix list
- Report saved in your dashboard
Why a marketing audit matters
Marketing problems rarely announce themselves. A conversion event that stopped firing after a site update, a page blocked from indexing by a leftover noindex tag, or a landing page that loads slowly on mobile can each drain results for months before anyone notices. Without a periodic check, teams keep optimizing the visible numbers while the underlying fault stays put.
Looking at ads, tracking, SEO and the site together gives everyone the same starting point, and the order of work becomes obvious. Poor tracking makes every ad decision unreliable, so it usually outranks creative tweaks. You avoid spending a week on a small fix while a bigger issue sits untouched.
Smaller teams don't have to learn four platforms well enough to review them. They get a ranked list and decide what to fix, what to delegate and what can wait. Because a computer produced the report, read it with your own knowledge of the business in mind before you act on any single finding.
How it works
Enter your website URL
Type in the address of your main site and confirm the audit. It costs 1 credit. You don't upload files, fill in a questionnaire or share any account details, because the URL is the only input.
Automatic analysis
Our software examines the public site across four areas: advertising readiness, tracking, SEO and the website. It looks at what is visible from the outside, such as page structure, tags and indexing signals.
Scoring and ranking
Findings in each area are weighed and turned into a score, then ordered by likely impact on revenue and paired with a fix. You can see at a glance which part of your marketing is strongest and which is holding the rest back.
Download your report
The finished report waits in your dashboard. Download it, keep it for later comparison, or send it to a developer or agency. It uses plain language, so owners and managers can read it without anyone translating.
Apply the fixes yourself
Nothing on your website or in your ad accounts changes unless you change it. Work through the list, or pass it to whoever manages your site. Decide whether each finding fits your situation, then re-run the audit after the changes to compare scores.
Common problems the audit looks for
Conversions are not tracked
The site shows traffic but no clear record of form fills, calls or purchases. Ad platforms then optimize blindly and reports can't show which channel produces leads. The fix is to define key events, tag them and test that they fire.
Pages missing or duplicating titles and meta descriptions
Several pages share the same title or have none. That weakens how they appear in search results and makes pages compete with each other. Give each important page a unique, descriptive title and description.
Slow or awkward mobile experience
Large images, heavy scripts or cramped layouts make mobile visitors leave before they act, and paid traffic suffers most because you pay for each of those visits. Compress images, trim scripts and simplify the layout.
Ad traffic lands on a generic page
Campaigns send visitors to the homepage when a page matching the ad promise exists or could exist. Relevance drops, and conversion rate drops with it. A focused page with one offer, one message and one clear action fixes this.
Unclear calls to action
Visitors reach a page and can't tell what to do next, or face several competing buttons. Leads disappear without leaving any sign in the data. Give each page one primary action and repeat it at sensible points.
Indexing and crawl blockers
A stray noindex tag, a blocked directory in robots.txt or a missing sitemap can keep pages out of search. Traffic never arrives and nobody sees why. Remove the blockers and submit a clean sitemap.
What the report measures
- Overall and per-area score. The report scores ads readiness, tracking, SEO and website separately, then combines them. You see where you are strong and where one weak area is limiting the rest.
- Tracking coverage. Whether analytics and conversion tracking appear to be present across the key pages the scan reaches. Gaps here make every other number less trustworthy, so this signal carries heavy weight in the ranking.
- Indexability signals. Whether pages can be crawled and indexed, based on robots directives, sitemap presence and basic technical signals. It tells you if search engines can even see the pages you want ranked.
- On-page element quality. The presence and quality of titles, meta descriptions and headings. They're cheap to improve and affect how pages appear in search results and how clearly they communicate.
- Mobile and speed indicators. Pointers on how the site behaves on phones and how quickly pages load. Conversion rate and paid traffic efficiency both depend on this, since slow pages waste clicks you've already bought.
- Conversion path clarity. How easy it is for a visitor to find the next step, whether that's a form, a call or checkout. It indicates whether the traffic you already have is likely to turn into enquiries.
Do it yourself or run the automated audit?
Reviewing your marketing by hand makes sense if you know your analytics, can inspect tags with a browser extension, and have time to cross-check ads, SEO and site speed in separate tools. A solo owner with a small site can work through a checklist over a weekend and learn a lot along the way. You also get to judge every finding with full knowledge of your business.
The automated audit is faster when you lack that familiarity, when several areas are involved, or when you want a ranked answer instead of raw data. At 1 credit, it costs less than the hours of assembling the same view. It can only see the public site, so it can miss things that need a login to find, and it won't know your business context. Use it as a quick, consistent first pass and check the findings that matter most.
Who it's for
Best for
- Owners who suspect marketing money is leaking but can't say where
- Teams taking over an unfamiliar website or ad setup
- Businesses about to increase ad spend that want a readiness check
- Marketers who need a quick baseline before choosing what to fix
- Agencies and freelancers preparing a first look at a new prospect
Not the right fit if
- Teams needing a deep review of a live ad account, since the audit works from your website URL only
- Sites with no live URL yet
- Anyone expecting the report to fix issues automatically
A free website audit and website checker for marketing readiness
The Marketing Audit is a website audit tool and website checker for the things that affect marketing: whether search engines can read your page, whether tracking is installed, whether the page loads quickly and whether visitors can see a clear next step. Each run gives a website score out of 100 and a written analysis, so it also works as a website health check you can repeat after every change.
If you are comparing a website analyzer or a website analysis tool, the difference is scope. This one reads a single public page and reports on marketing readiness. It does not report traffic or rankings. Your first website audit is free, because the trial's 1 credit covers a Marketing Audit. It works for sites aimed at the USA and the UK, across Europe and the Middle East, and in Latin America. The report is in English.
Frequently asked questions
Is there anything to schedule or fill in?
No. The audit runs automatically once you enter your URL, with no call to book and no questionnaire. When it finishes, the report is in your dashboard to read and download, and you decide which fixes to act on first.
What do I need to provide?
Only your website URL. We don't ask for access to Google Ads, Meta or analytics accounts, and we never log in to them. For a closer look at one area, the SEO Audit, Tracking Health Check and Page Speed Report each start from a URL too.
How much does it cost?
The Marketing Audit costs 1 credit, taken from your plan credits. Ad spend is separate and is always paid directly to the ad platforms.
What does the score actually mean?
It summarizes how your ads readiness, tracking, SEO and website look against the checks in the audit. It is a baseline for comparison and says nothing about the quality of your business. Re-run the audit after fixes to see whether the score moved.
Will the audit fix the problems it finds?
No. It finds and ranks the issues and tells you what to do about each one. The changes are yours to make, or your developer's.
How is this different from the SEO Audit?
The Marketing Audit is broad and shallow by design, giving a scored view across four areas from your URL alone. The SEO Audit goes deeper on search, the Tracking Health Check on tags and events, and the Page Speed Report on speed measurements.
Can I share the report with my team or agency?
Yes. Download it from your dashboard and send it to a developer, agency or manager. The plain language helps non-specialists understand priorities. Because software wrote it, give it a read before you forward it.
How much does marketing audit cost?
Marketing Audit costs 1 credits. On the Starter plan ($29 for 10 credits) that is about $2.90, on Growth ($59 for 25 credits) about $2.36, and on Scale ($129 for 60 credits) about $2.15. Ad spend is always paid separately to the ad platforms.
What do you need from me?
Your website URL.
Glossary
- Conversion tracking
- Code or tags that record when a visitor completes a valuable action such as a purchase or form submission, so analytics and ad platforms can attribute results to channels and campaigns.
- Indexability
- Whether a page can be added to a search engine's index. Blocks such as noindex tags or robots.txt rules can stop an otherwise good page from ever appearing in results.
- Meta description
- A short summary of a page that search engines may display under the title in results. It doesn't directly set rankings, but it influences whether people click.
- Landing page
- The page a visitor reaches after clicking an ad or link. Its job is to match the promise made and guide the visitor toward one clear action.
- Ads readiness
- How well a site and tracking setup can support paid campaigns, including relevant landing pages, working conversion events and a clear offer.